Ticket ABC Update – Reporting, Facebook, Twitter and Spotify

Ticket ABC – More Than Just Ticketing

We’re evolving Ticket ABC so that you can better understand your customers, ticket sales patterns and also plug into other websites that are important to your business.  So what’s new?

 

1) Reporting

We have added a new dashboard to give you a graphical snapshot of your business. You can see: 

• Sales patterns for the past 5 days or 5 weeks.
• Event page views (i.e. your conversion rate).
• Most visted events (and tickets sold) and highest selling events (and gross sales). 
• Comparisons of tickets sold for any 5 events and the sales patterns for each. 

2) Facebook 

Customers can now purchase their tickets directly within your Facebook page which you can see here. You can also link to multiple Facebook pages to tap into as many fans as possible. 

 

3) Twitter Integration

Ticket ABC now automatically tweets when an event is put on sale and includes the link to buy tickets.  

 

4) Customise Your E-Tickets

You can now customise your e-tickets adding text or an image (such as an ad) on an event by event basis. 

 

5) Spotify Playlist

As well as embdedding HTML content you can now also add a Spotify Play button to any event. 

New Clients
Vi ønsker @trashpopnorway velkommen til Ticket ABC (We’re excited to launch with Trashpop in Norway). With Ticket ABC tickets can be sold in Sterling, Euro, Dollars (USD, CAD & AUD), NOK and Yen.

We’re also delighted to welcome @_Supercharged,  @champsound, @Freejiveuk, @The500Festival and@Jaded_at_Cable to Ticket ABC.

Ticket ABC March Update

Welcome to the first Ticket ABC update for 2012

What’s New This Month?
More great promoters and venues have started using Ticket ABC since the start of the year.

Ticket ABC Loves Bristol!
We’re delighted to announce that 3 more venues and promoters in Bristol are now using Ticket ABC. The amazing Motion, the award winning Just Jack and relaunched Lakota have joined the Anson Rooms as Ticket ABC expands in Bristol.

Scotland
The stunning Edinburgh Corn Exchange and Chambre 69 in Glasgow are also now live using Ticket ABC.

These are joined by Ibiza Goes Hard, Esip & Global Mix, Natural Rhythm Festival, This Is Nightowl and Real Nice Presents.

Ticket ABC’s XML Feed Increases Event Exposure 
Every time an event is created, the Ticket ABC feed publishes them on great event listings sites such as Songkick, Bands In Town and Eventful meaning that more and more people know when your event is on sale. If you would like to find out more or use Ticket ABC’s XML feed please get in touch.

Coming Soon
Next month we’re updating Ticket ABC with more great features including enabling customers to buy tickets within a venue or promoter’s Facebook page. There will be more details on all new features in the next email.

The Ticket ABC Team

Ticket ABC December Update

Welcome to the last Ticket ABC update for 2011

What’s New This Month?

Incubus In Japan
We were excited to get the opportunity to work withIncubus who used Ticket ABC to sell fan club tickets for their 2 Japanese shows in January at Studio Coast in Toyko and Namba Hatch in Osaka. Special thanks to the promoter SMASH for working with us on this. 

The Power Of Social Media To Sell Tickets
The main lesson that has been reinforced this year is that Social Sells Tickets. When we released our Ticket ABC “Buy Tickets” Facebook button, our aim was to help our clients convert their thousands of fans into ticket buyers. The result has been that 20% of all our clients’ ticket sales traffic is now coming via Facebook. You can see fabric using the Facebook “Buy Tickets” buttonhere. 

New Clients
We’re delighted to welcome the Bristol’s hottest student party Shake It who have joined the Anson Rooms as our second Bristol client. Shake It takes place every Friday at The Bunker. Shake It joins Buck’s Town House, A List, Ultra Vie and Idiosynphonic who have also recently gone live. 

New Year’s Eve
New Year’s Eve is one of the biggest nights of the year for fans to attend their favourite venue or event. If you haven’t made any plans yet we would be delighted to recommend Space at Pacha, Urban Nerds, fabric,Spectrum at Electric Brixton, and Toddla T at The Nest. 
 

We would like to take this opportunity to wish you all a very Merry Christmas and Happy New Year. 

The Ticket ABC Team
 

Ticket ABC Update – 14th October 2011

Welcome to the latest Ticket ABC update. With the leaves falling from the trees and Halloween just around the corner we’ve been busy adding more features and functionality that makes selling tickets easier than ever.

What’s New This Month?

Site Relaunch
We have relaunched www.ticketabc.com and you can now search for any event on sale. Thanks to@taracapella for the super cool new design!
 
Create Series Of Events
If you are organising an event that has multiple performance times on the same day (i.e. a matinee and evening performance), we have added the ability to create a series of events that makes this process simple to set up.

Access Control Reports
You can view Access Control Reports (i.e. venue ticket scanning) from your dashboard. These reports display how many tickets and at what time customers scanned their ticket for each event.
 
Seating Gets Better And Easier Than Ever
There have been further additions that make it even easier to create seated events and for customers to pick their seats when buying tickets.

New Clients
We would like to welcome The Coronet who have switched to Ticket ABC joining other venues and promoters including Adrian Gibson Music Promotions, Anson Rooms, Popular, Urban Nerds and Slinky.

Become A Fan Or A Follower
If you haven’t already you can become a fan of Ticket ABC on Facebook or follow us on Twitter and also onFoursquare.

If you have any questions or need anymore infromation, feel free to get in touch as we would love to hear from you. 

The Ticket ABC Team
 

Ticket ABC Update – July 2011

I realised that I haven’t posted in a while but we have started to send updates every month or so which I will now publish on here also. 

Ticket ABC Update 28th July 2011

So What’s New This Month?

The user interface for selling tickets for seated venues is now simpler than ever to use. You can create seat maps, set price zones, seat statuses and seat rankings in minutes. Customers can also now pick their seats when purchasing tickets online. 

 

The other main changes that we have released are;

 

1) All branded client ticketing pages are optimised for mobile phones which makes it easier for customers to purchase tickets via mobile web browsers and mobile apps

 

2) We have internationalised Ticket ABC so that it can now be translated into any language

 

3) Clients can now host Ticket ABC within an iFrame within their existing website  

 

4) With the first US and European clients using Ticket ABC, we have added the ability to process Euro, Sterling and US Dollar denominated transactions from one listings page

Ticket ABC In The News

If you would like to learn more, The Guardian Tech Weekly’s Podcast recently featured Ticket ABC and you can listen at 26:20 minutes in by clicking on this link. 

Ticket ABC was also featured in TechCrunch recently and you can read that article here. 

Record Of The Week Ticket ABC Profile – 1st July 2011

Seating, Facebook Buy Tickets Button and Multiple Currencies

I realise that this blog hasn’t been updated since January which in blogging terms is a long time (like dog years) so apologies for the delay.

I wanted to give a quick update as there has been lots of development done on Ticket ABC and many more promoters and venues are using Ticket ABC to sell and redeem their tickets.

Seating

The main development focus for in 2011 has been to evolve the platform from a general admission (GA) platform to a seated platform. Seating is much more complicated than GA as it’s not just about can you sell a ticket for a seat but can you make the user interface (UI) simple for anyone to sell tickets and for customers to buy tickets which is always the goal for Ticket ABC.

To explain it simply, for GA venues if you have a 200 capacity venue and you sell one ticket then you have 199 of the same tickets (price, section etc…) left. For seating you can have different price categories for different sections, rows and seats.

We released the first version of our seated platform in January with the third iteration of seating to be released in the next few weeks and the continued development and improvement of the UI is what will make venues, promoters and artists switch from relying on a ticket agency to sell their tickets to selling them via their own branded ticketing page.

Facebook Buy Tickets Button

One of the reasons why venues, promoters and artists were reluctant to end their relationship with ticket agencies is that agencies historically held all the marketing cards as they had the database that helped sell tickets.

They had this database as their clients were linking to them from their venue sites or artist pages. If a customer comes to your site and is looking to buy a ticket, make sure that they buy it from you as you get the customer data and increase your revenue for every ticket sold.

Building a database with social networks has reduced the marketing benefit of working with an agency. The biggest artists in the world could sell all their tickets direct to their fan base and up and coming artists have been building a direct to consumer relationship from the beginning as that’s what they have to do to grow. At some stage the two ends of the spectrum will meet in the middle.

With that in mind we want to make sure that those using Ticket ABC to sell their tickets can maximise the benefit of their social network fans and followers so as an event creator you can share on both Facebook and Twitter when an event goes on sale. Customers can also share on both when they have purchased a ticket.

We really wanted to increase the integration with Facebook so we developed an app that allows you to have a “Buy Tickets” button on your Facebook page and you can see an example of fabric using it here

The buy tickets button helps convert fans to paying customers. Whether a fan comes to your Facebook page or artist, venue or promoter page, make sure that they buy the tickets from you and not an agency.

Multiple Currencies

Ticket ABC is set up  to sell tickets in Euro, Sterling and US Dollar. With artists who play in many countries, we wanted to make sure that you can have one listings page that list all events no matter what location or currency they were.

You can now sell tickets in multiple currencies and multiple countries from one listings page.

Promoters, venues and artists can all sell tickets for the same event through their own branded Ticket ABC page with the customer experience at the venue the same (e.g. the same scanners can be used for all tickets)

Adding the ability for one or more ticket sellers to sell tickets in multiple currencies gives more flexibility so that all ticket rights holders can sell their allocations of tickets.

We would love to hear from anyone that reads this blog your thoughts, comments or questions. If you would like to find out more about Ticket ABC you can contact us at info@ticketabc.com

Thanks

Mark (Founder Ticket ABC)

Billboard Article on Ticket ABC

MIDEM One-on-Ones: Online Ticketing

January 25, 2011

By Glenn Peoples

Between the music industry panel discussions at this year’s MIDEM conference in Cannes, France, Billboard senior editorial analyst Glenn Peoples picks the brains of attendee executives to learn what’s happening behind the scenes.

Exiting Opportunities In Online Ticketing
– If you want to want to get really excited about the possibilities of the new music industry, talk to somebody at an upstart ticketing company. Their products and vision will bring back your faith in the value of music. That’s because the worlds of technology and music are intersecting in exciting ways in the online ticketing market. Such a conversation is a welcome break from the uncertainty and gloom coming out of many other quarters.

At the MidemNet Lounge I chatted with Ticket ABC founder Mark McLaughlin. Based in Dublin, Ireland, Ticket ABC is a white-label mobile ticketing solution with 12 to 15 venues — including Fabric and Pacha — and desires to soon launch in other markets, like the United States. And he’s looking beyond typical ticketing clients to opportunities such as brands.

McLaughlin says he couldn’t wait for Live Nation and Ticketmaster to merge. Instead of being a threat, he sees the merger as an opportunity to pick up clients too hesitant to do business with a competing promoter and venue.

And his vision for integrating brands into ticketing is a fine example of the opportunities created by new ticketing technologies. Telecoms like Nokia could create value through the live experience rather than digital music, McLaughlin argued. Imagine the consumer relationships that could be built if people bought tickets at a telecom’s website. At the very least the telecom would know which of the concertgoers were also its customers. “It should have been Comes With Tickets, not Comes With Music,” he said of the company’s underperforming mobile music service.

fabric Selects Ticket ABC’s White Label Ticketing and Venue Management Solution

LONDON and DUBLIN, August 19, 2010 /PRNewswire/ — fabric, London’s premier nightclub, has selected Ticket Text’s white label ticketing and venue management solution, Ticket ABC, to power its online ticketing function.

Customers buying tickets for FABRICLIVE, fabric’s eponymous Saturday night showcase and WETYOURSELF can now do so through the club’s branded online ticketing and venue management solution.

fabric’s Managing Director Cameron Leslie commented, “We’ve been looking at taking our ticketing function in-house for a while and Ticket ABC is the most complete solution that we’ve ever seen. Without paying any upfront costs, we were able to get a customised branded ticketing solution that enables us to put tickets on sale, control pricing and get immediate access to the customer data as soon they purchase the tickets.”

Ticket Text’s founder Mark Mc Laughlin commented, “We are delighted that fabric has selected Ticket ABC to power their online ticketing and venue management. They are one of the strongest music brands in the world that consistently innovate to give their customers the best possible clubbing experience and we are proud to be associated with them.”

Cameron Leslie added, “The aspect of Ticket ABC that excites fabric the most is that the solution evolves and develops based on the feedback of the clients using it. We have over 50,000 fans on Facebook and recognising that Ticket ABC added the functionality enabling us to post to our newsfeed so that all those fans know as soon as we put an event on sale. This makes a real difference to the promotion of an event when you take your ticketing function in-house.”

About fabric

Located opposite Smithfield’s historic market and close to London’s Farringdon Tube Station, fabric has been London’s premier club for 11 years. FABRICLIVE is a Friday night soundclash, touring all tempos from hip hop through dubstep and drum & bass to indie and electro. fabric’s Saturday nights showcase underground DJ talent, internationally-renowned electronic music legends, and accomplished live acts helmed by residents Craig Richards and Terry Francis. Sunday nights (and Monday mornings, consequently) in London have been irrevocably changed since September 2007, thanks to the notorious, unstoppable Wetyourself crew.

About Ticket ABC

Ticket ABC is a new white label mobile ticketing and venue management solution for venues, promoters, artists and brands. There are no upfront or annual maintenance costs, all customer data is owned exclusively by the client, both the client’s site and e-tickets can be branded to look like venue or artist’s own site

For further information Contact: Ticket Text: Mark Mc Laughlin - +353-1-678-7558; fabric: Oli Marlow - +44-207-336-8898 – Email: oli@fabriclondon.com Ticket ABC: Email: info@ticketabc.com

SOURCE Ticket ABC and fabric

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